Our Commitment To You

At Pure Salon, we are committed to sharing the elevated craft of hairdressing with each client. Our team of professionals are committed to excellence; not only by their choice of products, but also in every detail of your experience. We strive for superior customer service in the salon and our community, and we strive to deepen our love of the industry through continuing education. Come, relax, and be Pure.

Our Story

The Beginning

Who could have imagined that the quiet girl at the table and the loud one from the back of the room would quickly form a friendship like no other. We play off of each other’s strengths and we look to each other in our weaknesses.

Dawn and Ashley met while working together at a north shore hair salon. We quickly learned that we shared a common goal to set out to create change in the beauty industry. We were tired of the industry norms and the everyday mundane. We saw the potential that was missing and we knew we needed to go after it! So in 2014, we founded Pure Salon.

A Pure Location

We opened our hair salon in Arlington Heights because we fell in love with the vibe here!  When we first stepped foot amongst all the great restaurants and small businesses here in downtown Arlington Heights, we new we had found our home.

What You Should Expect

We want each and every guest at Pure Salon to leave our salon feeling relaxed, rejuvenated and beautiful! We strive for you to experience the utmost of care, attention to detail, and experience the most professional salon services in the Northwest Suburbs.

Pure Talent


Owner & Hair Designer, American Board Certified Colorist

Dawn has been involved in the Hair and Beauty Industry since 1997 and has always enjoyed all aspects of the industry. She graduated from The Cosmetology and Spa Institute in Crystal Lake, IL. Dawn realizes the importance of continued education and has taken her training to the next level with completion of classes that allows her to specialize in corrective hair color.

On her downtime Dawn enjoys spending time with her children and husband and is an advocate for living life beyond the dream.

  • Santa Barbara Balayage
  • Aveda Cutting Classes in New York
  • Vidal Sassoon Chicago ABC Cutting 1 & 2
  • Advanced Color Classes San Francisco, Dallas, Chicago

Styles By Dawn


  • Natural Blonding Services
  • Dimensional Color
  • Corrective Color
  • Woman’s Precision Haircuts


Owner & Hair Designer

Ashley has had a passion for art and beauty her entire life. Her journey began at Harrington College of Design in Chicago where she received her B.F.A. in Interior Design. While working in Interior Design Ashley was able to explore the use of shape, color, form, space, and texture; as well as attention to detail and management. Ashley continued to pursue her passion for beauty and studied cosmetology at the Aveda Institute in Chicago. She loves creating precision haircuts, designing natural hair color, and crafting beautiful bridal hair services for anyone’s big day. She excels at interpreting client’s requests and creating a look that compliments his/her facial features.

Ashley loves spending time with her children and husband, friends, participating in community events, and watching Netflix.

  • Vidal Sassoon in Chicago ABC Cutting 1 & 2
  • Toni and Guy in London Short Trendy Haircuts
  • Santa Barbara Balayage
  • Aveda Cutting in Chicago
  • Perfect and Polished Updo Bridal Hair in Chicago
  • Textured Updos

Styles By Ashley


  • Bridal hair
  • Balayage
  • Dimensional Color
  • Women’s Precision Haircuts
  • Textured Bobs