About Pure Salon

Our Pure Mission

Pure Salon in Arlington Heights

At Pure Salon, we are committed to sharing the elevated craft of hairdressing with each client. Our team of professionals are committed to excellence; not only by their choice of products, but also in every detail of our guest's experience. We strive for superior customer service in the salon and our community, and we strive to deepen our love of the industry through continuing education.  Come, relax, and be Pure.

Meet Your Pure Hair Designers

Dawn Wu, Owner, Hair Designer

Dawn has been involved in the Hair and Beauty Industry since 1997 and has always enjoyed all aspects of the industry.  Dawn began her journey by graduating from The Cosmetology and Spa Institute in Crystal Lake, IL.  She went on to become an American Board Certified Hair Colorist in 2004.

Dawn realizes the importance of continued education and has taken her training to the next level with completion of Advanced Academy training in cutting with Aveda in New York and Vidal Sassoon in Chicago. She has also taken advanced color classes in San Francisco, Dallas, and Chicago. Through these classes Dawn has become an expert at hair coloring and she specializes in corrective hair color. In addition to hair coloring Dawn is also skilled in cutting, up styling, and make-up.

Ashley Burfiendt, Owner, Hair Designer

Ashley has had a passion for art and beauty her entire life. Her journey began at Harrington College of Design in Chicago where she received her B.F.A. in Interior Design. While working in Interior Design Ashley was able to explore the use of shape, color, form, space, and texture; as well as attention to detail and management. She still uses the skills she learned in Interior Design to create beautiful hair and run a successful business.

After working for 4 years in Interior Design, Ashley continued to pursue her passion for beauty and studied cosmetology at the Aveda Institute in Chicago. In addition, she has studied advanced cutting at Vidal Sassoon in Chicago and Toni and Guy in London. Ashley thoroughly enjoys her job: she loves creating precision haircuts, designing natural hair color, and crafting beautiful bridal hair services for anyone’s big day. She excels at interpreting client’s requests and creating a look that compliments his/her facial features. Ashley has found a way to use her love of art and design on a daily basis and continues to be inspired by art and design as a hair designer at Pure Salon Inc.

Savanah, Hair Designer

Savanah graduated from The Aveda Institute in Chicago in 2017. She comes from a family of hair stylists including her Mom who initially sparked her interest to become a hair designer. Savanah said she was taught to always challenge herself and to be open to learning new trends and techniques in the hair industry. Her motivation comes when guests feel not only confident and beautiful with their hairstyle, but relaxed and pampered while getting their hair done. Savanah has taken precision cutting classes at Vidal Sassoon in Chicago and trained with Kara at Santa Barbara Balayage on creative hair painting techniques. In her free time she like to spend time with friends and family and binge watch Netflix series!

Gloria, Hair Designer

Gloria has always had a passion for the hair and beauty industry. After receiving her cosmetology license in 1993 from Pivot Point, she had an apprenticeship with Luz Segovia learning a wide range of hair techniques and makeup. She assisted in many classes and shows for updos, as well as participating in competitions. She loves to step outside the box with her unlimited creativity. Gloria also specializes in both trendy and classic haircuts and styles for both men and women. She has a knack for beard trimming. She is a firm believer in attending classes to continue her education and to be inspired. “Doing hair is an art and science. I love what I do and will devote the time to listen to and meet my client’s needs so they can look and feel good.”  On Gloria’s down time she enjoys taking her dogs for walks, writing poetry, and playing pool.

Amy, Front Desk Coordinator

Amy is our Salon Coordinator and has been working in the salon industry for over 10 years. She received her license for Esthetics from Tricoci University in Chicago in 2007 and has always had a passion for giving guests the best experience possible. She loves everything about the beauty industry from hair to makeup to skincare and how a simple haircut can make someone feel so amazing. Amy’s joy comes from the guest’s experience and is why she loves commanding the front desk to assist with their needs. She is an organizer, loves meeting new people, and has been trained and certified in customer service strategies classes. When not working, Amy enjoys spending time with her fiance and three dogs.